5 Things Every Emerging Artist Must Know

Written By: Kierstyn Pryor

In a world where music is the forefront of entertainment and constantly shifting, it is important that emerging artists keep up with the ever-changing industry. As a rising artist there is nothing more important than finding new ways to captivate  your audience and listeners. However, this can be challenging with the current demand of new sounds and a world of social standards.  It is imperative that new and upcoming artists stay in the loop about business, new trends, and endless new counts of creativity. One way to do so is research but another way is to take heed of every opportunity to learn. If you are an emerging artist here is how you keep your sound and creativity in demand. Here are five transformative things every emerging artist must know to keep their sound and brand relevant!

Business

An artist's job is to stand on what exactly? That's right, BUSINESS! As artists, it's easy to sing, rap, write, and create because it is natural to you. You create day in and day out without thinking twice about whether or not it feels good to you. Through endless creativity , your willingness to protect yourself and learn about the business aspect of your craft, for some, can become lackluster. However, you shouldn't let it. Business is just as important as the creative process. As artists it can be easy to become silenced by the executives, business owners, and leaders around you that keep you in the limelight. One way to hold on to your creativity, your voice, and hone in on knowledge is to learn as much about business as possible. It is extremely necessary to build upon your knowledge and become acclimated with the idea of entertainment law, copyright, publishing, split sheets, Performing Rights Organizations, distribution streaming companies, settlements and any form of promotion deals. These are all things that will be beneficial to learn about in the long run. Stand on creativity and business!

Versatility

As you grow as an artist and you begin to take the world by storm, you will constantly have to work hard to keep your core audience and acquire new successes and listeners along the way. One way to continue to appeal to current listeners and newer ones, is by displaying your versatility. In an attempt to remain authentic this can be a challenge but there are a few ways to do so. These ways include observing other creatives, staying on top of ongoing trends, developing a secure action plan, finding new and authentic ways to elevate your band, and trying new things. Never be afraid to find new ways to expand your creative eye and sound. What are some ways that you can expand on and emphasize who you are as an artist? How can you be unique and stand out?

Authenticity

While versatility is important, it is vital to remember that versatility and authenticity can indeed coexist. Authenticity can be very difficult to hang on to in the entertainment industry. Surrounded by so many other creatives and trendsetters, it can be a struggle to remain authentic to your sound. You may find yourself feeling less relevant as numerous artists compete for relevance in a world of social media trends. Many creatives get caught up in pleasing others rather than remembering what made them realize they were made for the industry in the first place, which was being themselves. However, it is important to remember your goals, inspiration, and the legacy you'd like to leave behind as an artist. What message has always been your dream to sell through your music? As you continue to rise and emerge into the realm of extreme artistry, one thing that will grow you into an unforgettable creative is your ability to remain true to who you are. 

Music

As cliche as it may sound this is the number one tool to staying steadfast in your field as a creative. While there are billions of people creating constantly and working to be artists, not many are actually sure what their craft entails. It can be easy to get lost in the consistency of releasing music, live shows, audience engagements, and interviews. As a result, many  artists begin to neglect the importance of reinventing their sound and taking time to be inspired. Drawing from their experiences and their imagination is important to continue to be a force within the industry. Continue to pour into yourself as a musician, continue to learn more about music, and continue to explore the depth of your artistr..

Everything

I am sure that you have  heard many times that you don't know everything or that there is no one on this earth that knows everything, which is absolutely true. However, it never hurts to attempt to be as efficient in multiple areas and skills as you can.  While it is important to have a team, as emerging artists it can be hard to find those who truly value your creativity, therefore it may be hard to obtain a team early on. This is why it is beyond important to know how to hold yourself accountable and learn as many positions as you can whether it be graphic design, sound engineering, and even communication. Your listeners fall in love with who you are as a person aside from your music, and in order to be a better person you must learn and develop. Developing takes trial, error, and getting out of one's comfort zone. It is okay to know it all every once in a while.

That being said, being an emerging artist is far from simple. You have to fight for your authenticity, creativity, and even your voice. In order to continue to emerge into artistry and show your creativity as an artist, you must take these necessary steps to continue to grow and be a successful musician in this industry. Here's to growth and here's to you as an emerging artist, musician, creative, and individual!

Exploring the Influence of Travis Scott

Written By: Elainey Bass

When you hear the name Travis Scott, some may associate him with the Kardashian family or the controversial tragedy that happened at one of his concerts. But for many, the one thing that comes to mind is the psychedelic, futuristic feel of Travis Scott’s music. It’s captivating and almost freaky how he can flow easily on a beat that seems fitting for outer space. His voice and aesthetic is unique, distinct, and often imitated. Over the course of his career he has created catchy songs that are recognized around the world; all while staying authentic and never switching up his sound. Throughout his success, he has influenced many artists throughout our generation and continues to take the lead of this particular sound of Hip-Hop.

Travis Scott released his debut album Rodeo in 2015. But before the album, Travis was blessed with the opportunity to work as a producer for G.O.O.D Music, which was owned by Kanye West, in 2008. He became Kanye’s protege soon after working on his Yeezus and Magna Carter albums. Taking this time into account, one can easily say that Travis has been in the game for a while now. He has put out three solo albums since then, with his most recent being UTOPIA. Even with much success over the years, he has shown love to other artists with a similar sound. Playboi Carti, Destroy Lonely, and Ken Carson are just a few that have put their own twist on the psychedelic rap scene.

Fully emerging in 2017, Playboi Carti came out of nowhere for most. Although he was releasing mixtapes around 2011 and 2012, Carti really did not peek, or blow up, until the release of his self-titled debut album. The Atlanta rapper was known for his radical fashion sense and mysterious persona. However, many people labeled him as a mumble-rapper and didn't really take to him as much as Travis Scott, despite the similarity of the production and overall sound of their songs. However on his second album, Die Lit, Travis Scott was featured on the song “Love Hurts” and was a fan favorite on the album. Playboi Carti eventually went on a hiatus but has slowly been making his way back into the limelight. The two continued to collaborate on songs, with most of them being on Travis Scott’s projects. Their most recent collaboration, “FEIN”, on Travis Scott’s UTOPIA album still has people buzzing about what’s next for Playboi Carti.

Destroy Lonely and Ken Carson are two younger artists that have emerged onto the scene with similar fanbases. The influence of Travis Scott, and even a little Playboi Carti, is very evident in most of their work. Keeping this in mind, it seemed only fitting that the two join Playboi Carti on his most recent tour. Even though Travis Scott has yet to collaborate with either one of them, the influence is still very much evident in their songs and style.

There’s no denying that Travis Scott has created his own lane and leaves a sprinkle of his aesthetic on many of the artists that are popular in this generation. It’s also easy to say that Kanye West may have even had a hand in developing Travis’s sound and artistry. Nevertheless, Scott continues to show why he will continue to have longevity in the rap game. With a different sound, both vocally and production wise, he never leaves his listeners bored. They always want more and may even go a bit overboard in the process. His concerts are known to be one big party, which has posed safety threats on many occasions. Despite this, his fans still continue to show up and show out, resulting in neverending love and support for his music and artistry.

Rock & Hip-Hop: Lil Wayne’s Memorable Mashup

Written By: Elainey Bass

When formulating a list of iconic and memorable rappers in the industry, many people tend to have the same suggestions. Biggie, Tupac, Jay-Z, and maybe even Kanye West. However, you can’t forget to mention Dwanye Michael Carter Jr., professionally known as Lil Wayne. Between his crazy metaphors, unique voice, and humble spirit, his contributions to the rap game have been never ending. Mr. Carter has released over thirteen solo albums, but the Rebirth album is one that sticks out to many. Why? Despite mixed reviews, Wayne experimented, entered into the Rock genre, and created a lane of his own.

Released in 2010, Rebirth featured fourteen tracks on the deluxe version. It included features from artists like Nicki Minaj and Eminem. But what really gives his songs that classic Rock feel are his features from Kevin Rudolph (the first White Rock artist signed to Cash Money Records) and Pop-Rock singer Shanell. In the “Prom Queen" music video, Rock band KORN was featured despite not having a verse on the song. Throughout the album, you can hear familiar guitar chords, banging drums, and heavy bass under his vocals. However, some may feel like the instruments are a bit too much and overshadow Wayne’s lyricism.

It’s important to note that this particular sound did not start with Wayne. Back in the day, Run- D.M.C. experimented with the heavy sound of drums and crossed over to the Rock genre with their song “Walk This Way” featuring Aerosmith. The heavy drums and overall rock-feel is evident in a lot of their discography. Jay-Z and Linkin Park’s collaboration album in 2004, Collision Course, is also a great example. But despite these previous projects that received great feedback from fans and music critics alike, Wayne’s album slightly fell short.

During that time, the album debuted number two in the Billboard 200. But music critics on websites like Billboard, Pitchfork, and even Rolling Stone had mixed reviews about Wayne’s new venture. On Pitchfork.com, the reviewer described the album by saying, “Concocting the world's finest excrement-related rhymes, Rebirth is most definitely a flop, terribly unsexy, and contains surprisingly few shit jokes.” This is not the only review of its nature to be published. However, a few critics enjoyed it and described it as "Rebirth has moments of genius, and those moments almost always coincide with coupling fiery emotion with punk's propulsive rhythm.” Regardless of the reviews, Lil Wayne performed “Drop The World” with Eminem and drummer Travis Barker at the 2010 Grammy Awards and the crowd was thoroughly pleased.

Despite the critics dissecting the album and giving their own opinions, Wayne remains humble and confident in everything that he releases. His individuality seeps through in everything he does and is not ashamed to say that his inspiration is no one. He inspires himself and his five Grammys are a true testament to this. While Rebirth may not be a fan favorite for Wayne lovers, it still proves that the rapper simply does not need approval from anyone else but himself. After the album, he still proceeded to drop projects that exceeded fans expectations, all while keeping that same rockstar rapper vibe. Because of this, Lil Wayne has proved time and time again why he is considered a legend in the rap game.

Invisible Ink: Ladies Behind the Hits

Written By: Kierstyn Pryor

Behind every song is a master songwriter that has probably penned numerous hits. There are multiple songs that we sing word for word daily without a clue that there are creative individuals who are not performing the song behind it. In a world where performers are consistently given their flowers but songwriters are left behind the limelight, we'd like to highlight two amazing creatives that continue to put forward their time, energy, and talent to make us feel good through the sounds they create.

Nija Charles

Nija Charles, a 26 year old songwriter who began her career at the young age of 21, is still dominating the music scene with over 12 hits touching the Billboard top 100. While she started out  with interests of becoming a groundbreaking producer she quickly came to the realization that she had to attempt new things in order to turn heads. Exploring her skills as a songwriter and producing her own hits is what allowed her to acquire such success at a young age.  She has written for artists such as Kehlani, Cardi B, SZA, Chris Brown, Drake and even the Queen, Beyoncé. She’s behind top records such as Ring by Kehlani and Cardi B, Power by Beyoncé, No Guidance by Drake and Chris Brown. Since then, devoting her time to branching out in her own career as an artist. She first began this journey in 2021 with her first single Ease My Mind. Following the single, she released Finesse and On Call which led up to the release of her first EP in 2022 , “Don't Say I Didn't Warn You”. Now in 2024, she continues to create amazing music and grow in her career as an artist.

Tiara Thomas

While many people choose to separate an artist from a songwriter, Tiara Thomas has proved that she cannot be put in a category. The award winning songwriter not only pens hits for herself but she's also been an amazing contributor on records for top-tier artists. Thomas first began her journey as a songwriter in 2009. She has released over 20 records including her own songs such as Mary Jane, One Night, Don't mention My Name, and OTW. Her vocals can be heard and are best known for her work on Bad by Wale which . The star received a Grammy for Song of the Year with Black Lives Matter protest song that was written over FaceTime with soon to be EGOT performer H.E.R. She currently has 46. 7K listeners on Spotify with her song, "Too Late” being her most listened to song.

These ladies are staying consistent and have become a true representation of what it means to be successful. We wish them the best in their careers and can't wait to see them thrive more in the future.

Lyrical Masterminds

Written By: Elainey Bass

Writing music is a gift that many don’t possess. Coming up with lyrics that touch the soul and challenge the way you think, all while combining it with beats and instruments, is a skill that professionals take pride in. That is why you often have numerous songwriters, or even ghostwriters, in the industry who may pick up where the artist may lack. There are many songwriters in the world that are the mastermind behind some of your favorite songs. Whether it be Hip-Hop, R&B, or even Pop, these songwriters listed below are some of the fiercest and most memorable in the game.

Coming up first, we have a Virginia-bred legend that is no stranger to the music industry. Missy Elliot has been making global waves since the late '90s. She most recently was inducted into the Songwriters Hall of Fame, making her the first female hip-hop artist to receive this honor. But before this accolade, Missy was also an artist herself and did not limit herself. Her songs like ‘Get Your Freak On’ and ‘Work It’ easily made her a household name. But what many don’t realize is that Missy has penned over 300 songs throughout her career. By working with artists like Aaliyah on “If Your Girl Only Knew” and “One In A Million,” “Need U Bad” by Jazmine Sullivan, and “Everything To Me” by Monica, she was easily putting many of the R&B girlies on the map just off her strong pen game. Missy Elliot deserves her flowers and much more.

Ester Dean is another talented songwriter who has made multiple contributions to artists in the industry. Some may recognize her from the film ‘Pitch Perfect’ or know her as the woman who wrote the song “Rude Boy” for Rihanna, which would become her first number one hit as a songwriter. But Ester has so much more under her belt. She has written songs across all genres as well as soundtracks for multiple films ('Trolls World Tour' and ‘Rio’). Pop artists like Selena Gomez (“Come & Get It”) and Katy Perry (“Firework”) have had the opportunity to work with the songwriter and saw tremendous results, reaching in the top ten on the Billboard charts. Aside from them, Ester also has worked with Beyoncé on “Countdown,” Nicki Minaj on “Super Bass,” and “Pills N Potions,” and Robin Thicke on “Sex Therapy.” Ester is very multi-faceted, and it is safe to say that she has her hand involved in many things.

This last name may be someone that many are unfamiliar with. Diana Gordon is a songwriter from Queens, New York. When she started out in 2005, she went under the alias name Wynter Gordon. Under this name, she penned "Gonna Breakthrough” by Mary J. Blige (Diana’s first professional writing credit) at only nineteen years old. As years went on she continued writing under that name, but a call from a global superstar would give her the confidence to change it to her real name. Beyoncé gave her the opportunity to write three songs on her ‘Lemonade’ album, with one of them being the mega-hit “Sorry.” Diana has also released music of her own and continues to make her own waves throughout the industry.

Besides these three, there are many other songwriters that have written many of the hits that you love. While it may be a rare occasion that the artist wrote and performed the song, these three women mentioned above do it all. Their passion is their purpose, and it shines through in all of their work.

Behind the Hits: Songwriters Turned Solo Artists

Written By: Elainey Bass

Music is always evolving. As time goes on, the music industry has become more vocal about who has been writing the songs we seem to love so much. Back in the day, we used to see artists keep their songwriters in the shadows, and nobody would know until the writer is thanked at an awards ceremony. But now more than ever, we are seeing songwriters display their talents more openly, and some have even decided to take on a solo career of their own. While there are many songwriters all over the world that have decided to choose this path, there are a few that currently have audiences wanting to hear more of their talent.

Leon Thomas III has been heavily involved in the music industry for quite some time as a songwriter and producer. Some of the newer generation may recognize him from the hit show Victorious that previously aired on Nickelodeon. However, what many don’t know is that Thomas co-wrote various songs for the show. Over the years, Thomas explored the idea of becoming a solo artist by releasing mixtapes in 2013 and 2016. Throughout this time, he was still in his writing bag with artists like Kehlani, Toni Braxton & Babyface, and Ariana Grande. But, it wasn't until 2021 when listeners started to pay more attention and tap into his work. Leon Thomas III gained social media notoriety for his writing credits for three songs on Drake’s Certified Lover Boy album (“Pipe Down”, “Love All”, & “In the Bible”). He also has a production credit for SZA’s hit song “Snooze.” Since then, he released his Electric Dusk album last year and headlined his first tour that kicked off this past November.

Muni Long had the R&B world in a chokehold with her love song “Hrs & Hrs.” But what many don’t know is that she started out as a songwriter and even provided background vocals for many artists that we know and love. With her experience being in a girl group back in 2008, it made sense for Muni to continue to utilize her talents. She hit the ground running in 2010 by co-writing Rihanna’s “California King Bed” on her album, Loud, and Chris Brown’s “Beg For It” from his album, F.A.M.E.. As years followed, Muni Long lent her pen to artists like Mary J. Blige, Mariah Carey, and Ariana Grande. However, you simply can’t put Muni in just one genre. She has also worked with the pop girl group Fifth Harmony, country group Florida Georgia Line, and Latin superstar Pitbull. In 2017, the superstar won her first Grammy (Best Solo Pop Performance) for lending her songwriting skills and vocals to Kelly Clarkson’s “Love So Soft.” Simply put, there is nothing that Muni Long can’t do!

A few months ago, Victoria Monét had everyone throwing on early 2000s gear and dancing to her song “On My Mama.” She has also closed out 2023 by receiving seven Grammy nominations this year for her recent album Jaguar II. But the thing is, Miss Monét is no stranger to this industry at all. She started out writing for acclaimed artists as early as 2010. “I Hate That You Love Me” by Diddy Dirty Money has her pen written all over it. Artists like Ne-Yo, Chris Brown, Selena Gomez, and Fifth Harmony all credit her for her songwriting skills. But her most frequent collaboration is with Ariana Grande. Victoria Monét has writing credits on every single album of Grande’s. So, it was only fitting that her first two Grammy nominations as a songwriter would be for Album of the Year (thank u, next) and Record of the Year (“7 rings”) back in 2020. She continues to stay consistent throughout her musical journey and is definitely considered a force to be reckoned with.

These are only three out of millions of songwriters around the world that have decided to take this journey. Whether on stage or behind the scenes, the work these people create has been a key component to the success of many artists that we know and love. Take the time to appreciate everyone involved in the process, not just the ones who sing the words and accept the award on the big stage.

How Tech is Creating New Revenue Streams for Artists

Artist: Piff Marti

Written By: Kierstyn Pryor

It's 2023, and as technology continues to evolve, musical artists are evolving too. Through various social platforms and tools that facilitate promotion, artists can now excel in multiple ventures. Clothing brands, books, restaurants, podcasts and cosmetic lines are just a few examples of the greatness artists can achieve using technology. Multiple streams of income are something many people have begun to explore, so let's take a deeper dive into how your favorite artists are doing it.

Streams entered the musical realm in 2005, changing the narrative of music forever. What used to be a time when artists had to go above and beyond to sell their mixtapes and CDs is now an era where artists can receive credit for their music and more through apps and other forms of technology. Streaming platforms are a strong example of how artists have a lower barrier of entry into music and can diversify their profits. Spotify, Tidal, Apple Music, Amazon Music, and others have built platforms where artists' voices can be heard from anywhere. However, artists probably never realized what the future of these apps had in store for them.

Starting in 2021, Spotify opened its market to create revenue streams for artists' merch and shows. For example, the prominent streaming platform has a section below an artist's music where you can find their merchandise as well as their next show date near you. If the artist has a show happening in your city, the app will provide the precise link for you to purchase a ticket directly. This has allowed many musicians' ticket sales to skyrocket, as you don’t have to look up tour dates for your favorite artist anymore. Spotify will send a direct notification to your cell phone stating that your most-listened-to artist is having a show near you very soon!

Since this amazing update, other platforms have branched out to do the same thing. Amazon Music is a streaming company that also allows fans to make certain purchases while listening to an artist.

Furthermore, artists are creating their very own lanes and streams of income by starting their own labels, creating content specific to their audience and becoming shareholders or owners of streaming platforms. For instance, one of the biggest-selling artists in Hip-hop, Jay Z, founded one of the biggest streaming companies, Tidal. This shows that in the last few years, many musicians have been able to acquire success by building new revenue streams using technology.

Another way artists use technology is through partnerships and collaborations with brands. Clothing companies develop successful partnerships to promote clothing and the artist's brand as well. Examples of this are Fashion Nova collaborations with creatives like Cardi B, Megan Thee Stallion, and more. Other brands such as Adidas, Reebok, and Tiffany & Co., are also known for their brand partnerships with artists. These collaborations are huge for artists as they generate revenue streams and allow artists to receive much more media attention. Due to brand deals, artists' music can receive the recognition it deserves.

As an artist, what ways do you plan to take over the world and create more streams of revenue for yourself?

BeatRoot: Changing the Narrative of Distribution

Written By: Kierstyn Pryor

As artists continue to grow and release music, the need for digital service providers will continue to increase. Distribution companies such as DistroKid, United Masters, Tunecore, CD Baby, and many others are known for their ability to place artists' music onto streaming services. Now, there is a new company on the block! The new company planning to take over the music distribution business is Beatroot. Beatroot is a digital distribution company under Made in Memphis Entertainment, a music label based in Memphis, Tennessee.

Made in Memphis Entertainment was founded in 2015 by Hall of Fame and award-winning songwriter, David Porter, and co-founded by President Tony Alexander. The two of them set out to start a label and several companies under this label with hopes of showing talents from their city that they don’t have to leave town to get their big break. Through companies like Heavy Hitters for sync licensing, MIME publishing company, and Beatroot, they can now share this story and elevate the careers of artists from across the country. They also own two studio locations by the name of 4U Studios, which are located in their hometown as well as the prominent music city of Atlanta, Georgia. The studio has been a backbone for creatives such as Hitkidd, Moneybagg Yo, Erica Banks, Zaytoven, and more. It is even credited for the making of the hit record, F.N.F, by hip hop star, Gorilla.

With all of these accolades under its belt, one of Made in Memphis Entertainment’s most successful companies is Beatroot. Beatroot has supported several notable artists including Love & HipHop’s Lyrica Anderson, award-winning singer-songwriter Elijah Blake, gospel sensation Wess Morgan, and Dougie Fresh.

A discography of successful artists like these is why Beatroot’s Client service representative, Real, explains this company is not only good for artists well on their way but also those who are just starting. Real obtained his position during a Heavy Hitters and Beatroot writing camp partnership a few years back. During his time working with Beatroot, he has been able to touch the careers of many artists and provide them with the tools they need to break into the industry and create timeless music.

Before entering into a deal with Beatroot, Real says artists are scouted by A&RS or even referred by other music executives. Client representatives like Real spend a significant amount of time keeping an eye on the next big artist. The company is always on the search for emerging talent. More importantly, they even provide feedback for artists and their music even if they decide not to move forward with the partnership. This is only a small portion of the great things Beatroot offers. Many distributors often tend to take a large percentage from artists for distribution, but Beatroot believes in the 80/20 rule. The company only receives 20% of what the artists earn from their music, while artists earn 80% reward for their hard work.

“We pride ourselves on being educators of artists and teaching them industry-standard practices, how to develop roll-out plans, and ultimately the best practices for releasing music,” Real stated during his interview.

Another thing that separates Beatroot from other distribution platforms is its ability to be personable and provide unlimited assistance to its artists at all times. That’s right! Clients who partner with the company receive very hands-on assistance when it comes to getting their music out on streaming platforms. “Every artist that signs on board with us gets a designated client service representative. Clients have our direct phone number. If they happen to need changes with their music they have the ability to shoot me a text.” This method may sound amazing to plenty of artists, being that other DSP’s require artists to reach out to a general email and wait 24 to 48 hours for a response.

Furthermore, clients also receive benefits such as playlist pitching and having their music presented to Heavy Hitters, to be considered for sync licensing for television shows and movies. Though Beatroot doesn’t guarantee such placements they still put forth the effort to give artists the best experience possible.

Beatroot continues to be a driving force in the digital world of music, and we are excited to see what artists come from its efforts.

The Use of Social Media as a Marketing Strategy for Emerging Artists

Written By: Elainey Bass

The hardest thing about being an upcoming artist is getting your foot in the door. All it takes is that one song to gain attention from the public eye, but maintaining that attention is the tricky part. The use of social media platforms has become a must when it comes to artists promoting their music. But how do artists use these platforms effectively? Digital marketing strategies on YouTube, TikTok, and On The Radar Radio come into play, and artists are utilizing these platforms now more than ever to keep their name buzzing in the industry.

In the early 2000s, YouTube was the go-to platform where artists would post covers of other songs and even their original pieces. Artists like Justin Bieber and The Weeknd garnered most of their attention by posting consistently. Even as time goes on, artists of all genres still use YouTube to publish their music videos for hit songs or other exclusive songs that may not be on other music streaming platforms (Apple Music, Spotify, etc.). YouTube also gives people the opportunity to monetize their content and even offers YouTube Analytics, which tells you details about where the fans are located, their demographic, and how often they watch the content that’s published. These extra perks help the artist figure out their target audience, all while making money in the process. YouTube is still used and popular today, but lately, Gen Z has found another platform to take over: TikTok.

Everyone loves TikTok. We all find ourselves scrolling through the app for a good laugh, a new recipe to make for dinner, or another exercise to add to your gym routine. But like YouTube, this platform has launched careers across all genres. The “For You” page on TikTok is simply that; videos that are curated just for you based on the content that you like and the accounts that you follow. By keeping this in mind, artists will post their songs on the app and create some sort of dance challenge or trend in hopes that it’ll gain more traction. The more people that engage with the sound that’s attached to the video, it’s more likely that the sound will pop up on your “For You” page. One of the most famous success stories of the app has been Lil Nas X. His first hit song “Old Town Road,” which he would later go on to win two Grammy awards for, had the entire TikTok community posting videos of themselves dancing to the song. His song quickly rose to the top of the Billboard charts, and the rest is history. Newcomers like Lay Bankz, PinkPantheress, and even Doechii have TikTok to thank for the rise in the number of streams for their songs.

On The Radar Radio was founded and hosted by Gabe P., a journalist from Long Island. The idea of On The Radar Radio unfolded in 2018 and became a go-to platform for upcoming artists in the New York area. When COVID hit, Gabe still conducted virtual interviews with artists. Once the pandemic died down, he expanded on his radio show and created On The Radar Freestyles. This allowed New York artists to perform a freestyle live, which would eventually get posted on On The Radar’s platforms. As the popularity increased, Gabe started to garner the attention of artists outside of New York as well as artists who were already established in the industry. This gave his platform even more traction and even resulted in Drake coming on the show to do a freestyle with UK rapper, Central Cee. Gabe’s platform ended up landing him a permanent spot on Power 105.1 radio station, and many artists today are still looking to catch their big break by coming on the show to do a freestyle.

Overall, it is safe to say that social media plays a big role in the success of budding artists. Consistent posting can be more beneficial than harmful, especially in a generation that fully relies on the internet for everything.

Next Wave: Sonny Digital — from the Behind the Boards to Behind the Mic

Written By: Tamiko Hope

Sonny Digital, the multi-platinum producer who has generated billions of streams across bangers for Drake, Future, Lil Uzi Vert, Beyoncé, Don Toliver and 2 Chainz, is now signed to Generation Now with the likes of Lil Uzi and Jack Harlow, as an artist. The Michigan-born and Atlanta-based creator, who has shaped the culture with a series of smashes and at the same time earned widespread acclaim on a series of his own mixtapes and singles from The FADER, XXL and more, is turning the spotlight on every facet of himself.

Sonny Digital is showing the world his evolving musicality and who he is today. “In 2023, I’m still a producer, but I’ve always been an artist,” he states. “Overall, I’m just a creative person when it comes to anything musical. Sonny Digital is the producer, and Sonny is the artist. It’s no different from when I first started until today. Now, I just have a platform to show everyone the other side of my artistry.”

Along the way of producing records for others, he assembled what would become his debut album, Delores [Generation Now/Atlantic Records]. Referencing those family ties in the title, it brings everything full circle as he leaps forward sonically. “Dolores is my mom, and I’m just saying, I’m her son. She and my dad encouraged my music. We just never knew how far it would take me. With everything I’m speaking on in this project, the title just makes sense without me having to say too much.”

It practically felt predestined for him to do so. Originally from Nigeria, his dad harbored a passion for music—which Sonny naturally absorbed. At the same time, their heritage inspired him. “My father instilled the importance of making sure your family and the people around you are taken care of,” he notes. “It plays a big role in who I am.” Throughout his childhood, he embraced a diehard work ethic. His brother passed down a dusty MPC, and Sonny spent countless hours on it before perfecting his craft on Fruity Loops. Simultaneously, he honed his abilities by rapping over his own tracks with friends. “I was just giving out beats back then,” he laughs. Breaking into the business, he crafted six cuts for Gorilla Zoe’s King Kong in 2011 at barely 20 years old. However, his beat for YC’s “Racks” [feat. Future] changed everything. It eventually reached gold status, and UPROXX retrospectively noted, “the song that began Future’s rise to being one of hip-hop’s biggest stars only cost $300.”

As always, he lets the music do the talking. The first single “Wakenbake” [feat. Juicy J] instantly intoxicates with its hazy chant, “Wake up, get my blunts rolled.” Through plumes of smoke, he and Juicy J trade blazed-up bars as the beat unravels in an unpredictable rhythm. “I tried to challenge myself to rap over a more intricate beat,” he notes. “Juicy J has been my homie since day one. I wanted to show him love the same way he shows me love.” On “Gotta Slide,” a soulful string sample gives way to a glitchy bounce as he admits, “If my brother died, I swear to God I gotta slide.” The record is poetically raw and personal in nature. “I was rapping about the moment my boy PnB Rock had just died and it was capturing the feeling. I wanted to pay tribute to him with something good.”

With boundlessly creative beats, cinematic storytelling and lots of personal flair, Sonny is about to set the whole game on fire. “I’m trying to give you every side of who I am,” he leaves off. “Some days, I feel like rapping. Other days, I want to make beats or write songs for other people. I’m comfortable doing anything. That’s who I am.”

Check Sonny Digital Out Here:

Music + More | Instagram

Next Wave: Britni Ariel

Written By: Tamiko Hope

As a passionate singer, songwriter, guitarist and performer, Britni Ariel conquers every stage and heart that experiences her unique mix of cool sophistication and soul. Britni, possessing an undeniable quality that separates her from her contemporaries, is a product of Roswell, GA, a suburb on Atlanta’s Northside. From an early age, the gifted artist with an ability to touch people with her magical voice, placed a great emphasis on values such as discipline, hard work and perseverance.

Her grand artistic ambitions began when she was a young teenager performing in local shows and musicals. Britni was raised on an eclectic mix of musical genres that include neo-soul (Lauryn Hill), r&b (Brandy, Usher), pop (Mariah Carey) and soul (Amy Winehouse). These cultural icons have played a pivotal role in shaping her versatility and vulnerability as a vocal narrator and musician.

Those influences led to Britni drawing inspiration to experiment with different creative formulas to interpret stories with honest emotions that authentically connect with people.

As she continued to develop her own distinct style and sound, Britni gave herself space to mature by attending and graduating from Georgia State University. She obtained a degree in Communications and Music. Prior to getting her traditional education, Britni also gained real world experience on the other side of the industry working behind the scenes at music venues, recording studios, publishing companies and independent labels.

While she continued to study her craft and nurture her creativity, encompassing writing new content and evolving as an artist and human being, Britni became a student of the game. During this period of self-discovery, she landed an administrative position at an independent music management and publishing company where she helped to assist the careers of major hip-hop clients such as Metro Boomin, Sonny Digital, Tasha Catour and others.

The opportunity broadened her musical horizons and ignited her own entrepreneurial pursuits. In 2018, she founded Britni’s Bandwagon, an artist development and event production company. In this new professional role, she connected and coached independent producers, artists and songwriters and cultivated new spaces for creators to make music and organic connections. The following year, she established a publishing company, Bandwagon Publishing, and began vocal producing and songwriting with artists in addition to curating her audible art.

In 2020, Britni released her debut single "Secret Lover,” co-produced, written and vocally produced by her. She also debuted a fresh new sound, which was a genre-blend of soul and pop; both nostalgic and refreshing. With Britni’s storied resume in the music business, composing lyrics, producing vocals and entertaining, she’s determined to build her legacy as a ‘Jill of all trades,’ one song at a time.

In 2023, she released her latest single, “FEARS,” that tells the story of moving past fears of success and failure, halting comparison and letting go of other’s opinions in order to chase your wildest dreams. Through releasing music, she wants to also release any inhibitions that prevent her from bringing her best self to her art. “I bring love, the power of live instrumentation, storytelling and positivity to r&b and soul music.” Building an empire and impacting lives in the process, Britni’s is a bandwagon we suggest that you jump on.

Check Britni Ariel Out Here:

Music + More | Instagram

Tech that Changed the World of Music

Written By: Free The Vision

The sound of music has always been evolving since its inception, whether through the blends of genres or an artist's unique style. Music is an ever-changing world, but there's one other sonic component that has shifted and advanced the musical experience forever: technology. Not too long ago, the invention of recorded music and the ability to hear a song repeatedly was groundbreaking. Fast forward to the present day, and who would have thought that fans would be able to attend the concerts of deceased artists?

Technology has become an anchor in the way we consume, discover, and share music. Artists used to thrive on big record labels, utilizing their ecosystem of resources, including artist development, distribution, studios, and publicity, to introduce new records to the masses. But today's artists can literally create recordings from anywhere and gain viral success via social media, simultaneously building a global audience. The power shift that this has caused has lowered the barrier of entry into the music industry and placed autonomy in the hands of music artists.

Every aspect of the musical experience has been reimagined with the progression of technology. Live experiences now include virtual components, albums have transformed into streams, and playlisting has become a part of the discovery process, much like radio once was. These changes are constructing a new world for emerging artists and their audiences. As we delve into this theme, we will explore a variety of technological influences and examine their efficacy or the lack thereof, as well as the impact they are making for rising artists.

From Vinyl to Viral: A Journey Through Music's Technological Revolution

Written By: Free The Vision

The rhythmic pulse of technology has forever altered the landscape of the music industry. From the vinyl records of the past to the digital beats that dominate today's charts, technological advancements have played a pivotal role in shaping the sound, accessibility, and reach of music. In this journey through time, we'll explore the trailblazing tech companies that have left an indelible mark on the world of music, with a particular focus on how these innovations have helped Black artists break through into the mainstream.

1970s: The Birth of Hip-Hop and the Turntable Revolution

The late 1970s marked the birth of a cultural phenomenon known as hip-hop. The turntable, a humble piece of technology, became the primary instrument of hip-hop's early pioneers. Innovations like the Technics SL-1200 turntable allowed DJs to manipulate vinyl records, creating entirely new sounds by looping and scratching. Hip-hop legends like Grandmaster Flash and Kool Herc harnessed these tools to lay the foundation for a genre that would soon captivate the world.

1980s: The Rise of the Drum Machine and Sampling

As the '80s dawned, drum machines like the Roland TR-808 and TR-909 began to revolutionize music production. These machines enabled artists to craft beats with unparalleled precision and consistency, leading to the emergence of electronic dance music and the proliferation of hip-hop. Black artists like Run-DMC, with their groundbreaking "King of Rock," and Public Enemy, with their politically charged "It Takes a Nation of Millions to Hold Us Back," harnessed the power of drum machines and sampling to create iconic tracks that resonated with audiences worldwide.

1990s: The Era of Compact Discs and Digital Recording

The 1990s brought the advent of compact discs (CDs) and digital recording technology, marking a seismic shift in how music was produced and consumed. Companies like Sony and Philips introduced CDs, delivering crystal-clear sound and replacing vinyl records as the dominant format. At the same time, digital recording software like Pro Tools empowered artists to experiment with their sound in entirely new ways. Black artists like Mary J. Blige leveraged these technologies to craft influential albums that defined the R&B and hip-hop genres during this decade.

2000s: The Dawn of Digital Downloads and Online Music Platforms

The turn of the millennium witnessed the rise of digital downloads and online music platforms. Companies like Apple, with its iTunes store, allowed consumers to purchase and download individual songs, transforming the way music was bought and sold. Concurrently, MySpace emerged as a groundbreaking platform for independent artists to share their music directly with audiences, paving the way for artists to gain recognition without traditional record label backing.

2010s: Streaming Services and Social Media

The 2010s ushered in the era of music streaming, with platforms like Spotify, Apple Music, and Tidal taking center stage. Streaming services offered unprecedented access to vast music libraries, leveling the playing field for emerging artists. Social media platforms like Twitter and Instagram became essential tools for artists to connect with their fans and promote their work, democratizing self-promotion.

2020s: NFTs, Virtual Reality, and the Future of Music

As we step into the 2020s, technology continues to shape music in unprecedented ways. Non-fungible tokens (NFTs) have emerged as a new frontier for artists to monetize their work and engage with fans. Virtual reality (VR) concerts and immersive experiences offer innovative ways for artists to connect with their audiences, transcending geographical boundaries and providing unique performance opportunities.

The influence of technology on music has been profound and transformative. From the turntable's scratchy beginnings to the digital streaming platforms of today, technology has democratized music production, distribution, and consumption. Black artists have continually harnessed these innovations to break through barriers, express their creativity, and shape the soundscape of our times. As we move forward, the horizon of music technology remains vast and uncharted, promising new possibilities that will undoubtedly continue to level the playing field for artists from all walks of life.

The Remote Studio: Producing Hits from Anywhere

In the ever-evolving landscape of music production, one trend has become increasingly evident: the studio is going remote. Gone are the days when artists needed access to a fully equipped recording studio to create chart-topping hits. Today, portable studio equipment has empowered Black musicians, particularly independent and emerging artists, to craft music from virtually anywhere. This seismic shift in the music industry is leveling the playing field and democratizing the art of music production.

Anderson .Paak

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Anderson .Paak, a multi-talented artist celebrated for his soulful vocals and impeccable production skills, has fully embraced the era of remote music production. Known for his exceptional ability to blend R&B, hip-hop, and funk, Anderson .Paak demonstrates how portable studio equipment can be a creative game-changer. His Instagram often offers glimpses of his artistic process, showcasing his dedication to evolving his sound.

Chloe Bailey

Chloe Bailey, exemplifies the creative possibilities of remote music production. Armed with minimal equipment, she has crafted some of her most innovative tracks from the comfort of her home. Chloe Bailey's ability to push boundaries and experiment with her music has garnered viral acclaim, underscoring the freedom portable studios provide.

Saba

Saba, a rising star in the world of hip-hop, has been making waves not only with his lyrical prowess but also with his production, skills. He is a prime example of an artist who has harnessed the power of remote music production to craft his signature beats and melodies. Saba's dedication to producing his own tracks has contributed significantly to his artistic identity and independent success.

Bryson Tiller

Bryson Tiller, an R&B sensation known for his distinctive style and heartfelt lyrics, has taken the DIY approach to heart. With a modest home studio setup, he has consistently released music that resonates with his audience. Bryson Tiller's commitment to authenticity and creative freedom is a testament to how success can be achieved with a relentless pursuit.

Thundercat

Thundercat, known for his virtuosic bass playing and genre-blurring sound, is another Black artist who has harnessed the potential of portable studio equipment. He has effortlessly produced intricate compositions and experimental tracks from the comfort of his own space. Thundercat's ability to seamlessly blend genres and create sonic masterpieces underscores the versatility of remote music production.

As technology continues to advance and become more accessible, we can expect even more artists to take advantage of the tech and breakthrough. This shift not only fosters a sense of independence but also opens doors for a broader range of Black voices and sounds to flourish in the music industry.

NEXT WAVE: Illa J, The Illest

Written By: Tamiko Hope

lla J is ill, as in dope. The rapper, composer, multi-instrumentalist and producer, has always been possessed by music - rhyming it, singing it, playing it and making it. An all-encompassing prolific musician with a deep reverence for the culture, he has only recently become aware of his own potential. The youngest of his collective siblings, Illa J’s childhood was filled with love and music.

The family patriarch played the piano and upright bass, while the matriarch was a singer and both sets of Illa J’s paternal grandparents played the piano. His older brother is the late hip-hop visionary J Dilla, hence the semblance in his stage moniker, who was known for his innovative production and prolific mic skills that continue to be dissected and duplicated till this day.

Born and raised in working-class Detroit, Illa J grew up in a household that placed a great emphasis on values such as community, consistency and creativity, which drove him to have an undeniable focus in his professional and personal pursuits. He mastered the piano by learning how to read music at an early age however being musically-inclined was baked into his DNA.

He grew up listening to classic records his parent’s played; from Motown icons like James Brown, Stevie Wonder and Michael Jackson, to exclusive a cappella jazz groups such as The Manhattan Transfer and Les Double Six. These diverse genres had a significant impact on Illa J’s career, broadening his own musical roots. He has taken his job of pushing musicianship forward, bridging the gap between Gen Xers and Millennials, very seriously.

An electrifying and uncompromising live entertainer, the brilliant MC’s gifts have taken him all over the globe making him a transatlantic success with a loyal fanbase that spans from London and Italy to Germany and Japan. Yet despite his credentialed resume, headlining his own tours as well as touring with Slum Village and opening for Talib Kweli and having his name appear alongside Miles Davis on the collaborative Robert Glasper single “They Can’t Hold Me Down,” Illa J is an emerging artist in the States. His desire for recognition within his homeland began to manifest itself in 2017 when he delivered the album Home that featured the single “Sam Cook.” Illa J performed the Motown-esque arrangement for his COLORS BERLIN segment where he flexed his singing and rapping chops over a pre-recorded instrumental. This artistic fine-tuning and attention to detail can be experienced on his latest offering No Traffic, which references how he feels about his place in rap. “I’ve created my own lane in hip-hop, even though my reach extends far beyond the genre. I play all of the instruments you hear; I don’t sample anything. I come from a well-respected legacy and I authentically care about the music. I follow my gut and keep it pushing.” 

On the lead single of the same name, what started out as simply an intro by Frank-n-Dank talking their talk, Illa J was so moved by their vocal contribution that he felt compelled to build a beat around it and add his own lyrical heat. No Traffic is an exquisite, magical and spiritual sound revolution that’s delivered with authenticity at the highest level. It’s equally inspirational and vibey with Illa J dropping clever gems that are guaranteed to produce smiles and an aura of feel-good positivity. An amalgamation of soul, jazz, funk, rap and everything in between, Illa J is pushing boundaries and buttons. “For me, music is a vibe; a universal language that everybody can relate to. That’s how it should be defined.” Period.

Check Him Out Here: Instagram | Music + More

You Gotta Respect the Sample: The Art of Flipping Tracks

Hip-hop heads, and music enthusiasts, we're about to embark on a journey through the beats and bars that have globalized an entire culture. As we continue to celebrate the 50th anniversary of hip-hop, let's pay homage to one of its most essential elements—the sample. The art of flipping beats has been the heartbeat of the music. Some of the most legendary records were built around repurposed sounds, let’s take a look at some of those honorable mentions.

1. "Juicy" – The Notorious B.I.G. (1994)

Artist: The Notorious B.I.G.

Producer: Sean "Puff Daddy" Combs

Sample: "Juicy Fruit" by Mtume

Biggie took this smooth R&B jam and turned it into an iconic hip-hop anthem.

2. "C.R.E.A.M." – Wu-Tang Clan (1993)

Artist: Wu-Tang Clan

Producer: RZA

Sample: "As Long As I've Got You" by The Charmels

RZA's genius lay in taking a soulful sample and crafting an unforgettable street anthem.

3. "Ms. Jackson" – OutKast (2000)

Artist: OutKast

Producer: Earthtone III (OutKast and David "Mr. DJ" Sheats)

Sample: "Strawberry Letter 23" by Shuggie Otis

OutKast's public apology gets elevated with Shuggie Otis' sweet melody.

4. "Hotline Bling" – Drake (2015)

Artist: Drake

Producer: Nineteen85

Sample: "Why Can't We Live Together" by Timmy Thomas

Drizzy brought '70s vibes into the modern age with this infectious hit.

5. "N.Y. State of Mind" – Nas (1994)
Artist: Nas

Producer: DJ Premier

Sample: "Mind Rain" by Joe Chambers

Nas' lyrical masterpiece rides on Joe Chambers' jazzy loop.

6. "Forgot About Dre" – Dr. Dre ft. Eminem (2001)

Artist: Dr. Dre ft. Eminem

Producer: Dr. Dre

Sample: "The Watcher" by Dr. Dre

Dre's comeback hit proves he never forgot how to produce a banger.

7. "Gin and Juice" – Snoop (1993)

Artist: Snoop

Producer: Dr. Dre

Sample: "Let's Get Small" by Trouble Funk

Snoop's laid-back style and this funky sample define West Coast hip-hop.

8. "Can I Kick It?" – A Tribe Called Quest (1990)

Artist: A Tribe Called Quest

Producer: A Tribe Called Quest

Sample: "Walk on the Wild Side" by Lou Reed

ATCQ's laid-back flow and Lou Reed's iconic bassline make this track a forever classic.

9. "Frontin'" – Pharrell ft. Jay-Z (2003)

Artist: Pharrell ft. Jay-Z

Producer: The Neptunes (Pharrell Williams and Chad Hugo)

Sample: "Bumpin' Bus Stop" by Thunder and Lightning

Pharrell's smooth vibes, Jay-Z's slick flow, and a funky sample—this track had it all.

10. "Straight Outta Compton" – N.W.A (1988)

Artist: N.W.A

Producer: Dr. Dre

Sample: "Express Yourself" by Charles Wright & the Watts 103rd Street Rhythm Band

N.W.A's explosive anthem flipped this funky jam into a West Coast classic.

You gotta respect the sample! Hip-hop's ability to transform experiences is the essence of its greatness. These tracks are just a taste of the incredible artistry that has shaped the culture.

Officially 50: Happy Birthday HipHop!

Artwork By: @Art_Simpson_

“It was all a dream, I used to read Word Up! magazine. Salt-n-Peppa and Heavy D up in the limousine.” These vastly relatable lyrics painted the most accurate vision of the emergence of a culture that would literally take over the world. In the short 50 year lifespan of this global genre, HipHop has birthed not only millionaires but also multi-billionaires. As well as a plethora of award winning actors, actresses, and entertainers. This musical vehicle that started as a means to express the stories of the often overlooked and unheard Black disenfranchised youth became a home for pain, celebration, tragedy, triumph, and even advertisement. 

A perfect embodiment of the Black experience HipHop was the underdog on the airwaves. Until it wasn’t. As the scene evolves you find every corner of marketers using, or abusing, the poetic and rhythmic style to sell or insert itself into the culture. HipHop has been folded and molded to build up so many spaces as a “cool” validator in an effort to cement products in the hearts of consumers. It is amazing how the world took to the fashion, the sound, the dance, the stories, the language produced by the authenticity. HipHop has been a peerless door that has built a boundless experience for a world of Black youth, whether artists, executives, enthusiasts or fans. 

It is time that we give it the thanks it deserves. HipHop, you have been an inspiration and aspiration for those who thought the stories of their block would or could never matter. You have given the world something to connect with despite the distance between. While it is no denying that your influence is the catalyst for the success of so many, you deserve more than most have to give. Nearly every industry owes you a debt of gratitude for using your heart and soul to sell their products whether for shock value or genuine alignment. By being a gigantic genre you have built massive opportunities that will feed and impact generations to come. “You never thought that HipHop would take it this far.” We at Black Sound Wave thank you, and wish you  well sustained years to come! Happy 50th Birthday HipHop!

Classic Movie Soundtracks Inspired By Hip-Hop

In the realm of movie magic, classic soundtracks have the power to transport us to another world, invoking emotions that linger long after the credits roll. When the realms of cinema and Hip-Hop collide, the result is nothing short of iconic. From gripping dramas to beloved comedies, the infusion of Hip-Hop into classic movie soundtracks has left an indelible mark on both industries. Join us as we take a nostalgic journey through time, celebrating some of the most unforgettable movie soundtracks that have been inspired by the infectious beats and rhythms of Hip-Hop.

Boyz n the Hood (1991):

- Notable Songs: "Just Ask Me To" by Tevin Campbell, "How to Survive in South Central" by Ice Cube, "Don't Give It Up" by David Peaston

Set against the backdrop of South Central Los Angeles, "Boyz n the Hood" offered a poignant and raw portrayal of urban life. The soundtrack perfectly captured the emotions of the film, blending smooth R&B tunes with hard-hitting Hip-Hop tracks that reflected the realities of the neighborhood.

Juice (1992):

- Notable Songs: "Uptown Anthem" by Naughty by Nature, "Is It Good to You" by Teddy Riley and Tammy Lucas, "Nuff' Respect" by Big Daddy Kane

"Juice" delivered a gripping tale of friendship, loyalty, and the struggles of young men navigating life in the streets. The soundtrack's high-energy Hip-Hop anthems and soulful R&B tracks served as the pulse of the film, immersing audiences in the gritty atmosphere of Harlem.

Above the Rim (1994):

- Notable Songs: "Regulate" by Warren G ft. Nate Dogg, "Pour Out a Little Liquor" by 2Pac, "Anything" by SWV

The iconic "Above the Rim" soundtrack brought together Hip-Hop heavyweights and R&B stars to create an unforgettable musical experience. The film's fusion of street ball culture and raw emotion was perfectly complemented by its soundtrack, elevating the storytelling to new heights.

Menace II Society (1993):

- Notable Songs: "Streiht Up Menace" by MC Eiht, "Pocket Full of Stones" by UGK, "Trigga Gots No Heart" by Spice 1

"Menace II Society" delved into the harsh realities of life in the inner city, and its soundtrack echoed the sentiments of the film with its powerful and thought-provoking Hip-Hop tracks. The music became an essential component of the film's identity, evoking the struggles and triumphs of its characters.

Friday (1995):

- Notable Songs: "Keep Their Heads Ringin'" by Dr. Dre, "Friday" by Ice Cube, "Mary Jane" by Rick James

"Friday" was a comedic masterpiece that took audiences on a laughter-filled ride through a day in the life of two friends in South Central LA. The soundtrack's blend of classic West Coast Hip-Hop and R&B perfectly captured the laid-back essence of the film, making it a beloved classic.

Belly (1998):

- Notable Songs: "Grand Finale" by DMX ft. Method Man, Nas, & Ja Rule, "Top Shotter" by DMX ft. Sean Paul and Mr. Vegas, "Two Sides" by Hot Totti

"Belly" immersed audiences in a world of crime and redemption, and its soundtrack added another layer of intensity to the film's narrative. The compilation of Hip-Hop tracks from some of the era's biggest artists elevated the movie's gripping storyline and showcased the raw energy of the streets.

Let’s celebrate the enduring influence of Hip-Hop on cinema, these classic movie soundtracks remain a testament to the genre's timeless fusion with the world of film. They serve as a nostalgic reminder of the cultural impact of both Hip-Hop and the silver screen, inviting us to relive the emotions, stories, and memories they evoke. Let us continue to celebrate and honor the creativity, artistry, and brilliance of these classic movie soundtracks that have enriched our lives and will undoubtedly inspire generations to come. As Black Sound Wave, we salute the rich legacy of Hip-Hop's presence in cinema and eagerly await the soundtracks of the future, where Black artists' beats and rhymes will continue to set the stage for unforgettable movie experiences.

The South Got Somethin' To Say: A Love Letter to Hip-Hop Atlanta

When it comes to the heartbeat of Hip-Hop, Atlanta stands tall as a powerhouse that has left an indelible mark on the global music landscape. From its infectious beats to its captivating lyricism, the city's unique sound has garnered worldwide acclaim and adoration. In this love letter to Hip-Hop Atlanta, we pay homage to five iconic artists who have propelled the city to the forefront of the rap game, leaving an everlasting impact on the genre and beyond.

1. OutKast (André 3000 & Big Boi):

Notable Projects: "ATLiens," "Aquemini," "Stankonia"

Moments: "Hey Ya!," "Ms. Jackson," Grammy wins for "Speakerboxxx/The Love Below"

OutKast's transcendent blend of Southern funk, soulful melodies, and introspective lyricism set the bar high for Hip-Hop Atlanta and the entire rap community. The dynamic duo's trailblazing albums like "Stankonia" and "Aquemini" not only solidified their legendary status but also introduced Atlanta's signature sound to a global audience.

2. T.I.:

Notable Projects: "Trap Muzik," "King," "Paper Trail"

Moments: "Live Your Life" ft. Rihanna, "What You Know," Activism and community efforts

As the self-proclaimed "King of the South," T.I. has reigned supreme in the Hip-Hop world. His charismatic flow and raw storytelling have earned him widespread acclaim, and his influential contributions to the Trap subgenre have left an indelible mark on the industry.

3. Ludacris:

Notable Projects: "Back for the First Time," "Word of Mouf," "Chicken-n-Beer"

Moments: "Stand Up," "Money Maker" ft. Pharrell Williams, Fast & Furious acting career

Ludacris' infectious charisma and clever wordplay have made him an Atlanta Hip-Hop icon. His larger-than-life presence extends beyond music, as he has seamlessly transitioned into an accomplished actor and philanthropist.

4. Gucci Mane:

Notable Projects: "Trap House," "The State vs. Radric Davis," "Everybody Looking"

Moments: "Lemonade," "Wake Up in the Sky" ft. Bruno Mars and Kodak Black, Influence on the Trap subgenre

Gucci Mane's prolific output and unapologetic storytelling have made him a defining figure in Atlanta's Hip-Hop scene. His influence on the Trap subgenre cannot be overstated, and his continuous evolution as an artist has solidified his place in rap history.

5. Future:

Notable Projects: "DS2," "Hndrxx," "High Off Life"

Moments: "Mask Off," "Life Is Good" ft. Drake, Shaping the modern Trap sound

Future's hypnotic melodies and emotive lyrics have made him a genre-defining artist. As a trailblazer in the modern Trap sound, his influence can be heard across the hip-hop landscape, and his innovative approach to music continues to captivate listeners worldwide.

Atlanta, with its diverse and trailblazing artists, has undoubtedly shaped the rap game and solidified its status as a creative hub for the genre. The iconic contributions of OutKast, T.I., Ludacris, Gucci Mane, and Future have not only put the city on the map but also opened doors for countless aspiring artists to make their mark.

As we celebrate the legacy of these influential artists, we honor the rich tapestry of Hip-Hop Atlanta and the undeniable impact it continues to have on the music industry. With each track and milestone, these legends have showcased the city's vibrant spirit, creativity, and undeniable talent, reminding us all that indeed, "The South Got Somethin' To Say." Let us continue to groove to the rhythm of Hip-Hop Atlanta and cherish the musical gifts it has bestowed upon the world.

Celebrating 50 Years of Hip Hop & Its Roots

Hip Hop, the cultural phenomenon that emerged from the streets of the Bronx in the 1970s, has since grown into a global movement, influencing music, fashion, art, and more. As we celebrate the 50th anniversary of this groundbreaking genre, let us pay homage to the five pillars that laid the foundation for Hip Hop's unparalleled impact: emceeing, DJing, graffiti, breakdancing, and knowledge.

Emceeing:

At the heart of Hip Hop is emceeing, the art of lyricism and storytelling. Through their rhymes, the founding fathers and mothers of Hip Hop gave voice to the struggles, dreams, and realities of Black communities. They spoke truth to power, shedding light on societal issues while inspiring generations with their poetic mastery.

DJing:

In the early days of Hip Hop, the DJ played a central role, providing the beats that fueled the movement. Their skills on the turntables birthed innovative techniques, blending records to create new sounds that ignited dance floors and brought people together.

Graffiti:

Graffiti, an integral element of Hip Hop, served as a canvas for artists to express themselves, leaving their mark on the cityscape. These vibrant artworks became a visual representation of Hip Hop's spirit, capturing its rebellious nature and artistic ingenuity.

Breakdancing:

Breaking, or breakdancing, captivated the streets with its acrobatic moves and infectious energy. This form of dance celebrated individuality and creativity, reflecting the resilience and determination of its performers.

Knowledge:

Beyond the music and dance, knowledge played a vital role in Hip Hop's evolution. Embracing the roots of African storytelling and oral tradition, Hip Hop artists used their platform to educate, uplift, and empower their communities.

Founding Fathers and Mothers of Hip Hop:

- Kool Herc: Considered the father of Hip Hop, DJ Kool Herc revolutionized the DJing scene by introducing extended breaks in music, paving the way for rap battles and emceeing.

- Grandmaster Flash: A pioneer of DJ techniques, Grandmaster Flash's innovative skills with turntables pushed the boundaries of Hip Hop's sonic landscape.

- Afrika Bambaataa: Known as the "Master of Records," Afrika Bambaataa fused elements of Funk, Disco, and Soul, expanding Hip Hop's musical palette.

- Roxanne Shante: At just 14, Roxanne Shante made a significant impact on the genre with her fierce and unapologetic rhymes, earning her the title of one of the first female emcees.

- MC Lyte: As one of the first female solo rappers, MC Lyte's powerful lyricism and trailblazing spirit opened doors for women in the male-dominated Hip Hop industry.

- Queen Latifah: Queen Latifah's multifaceted career as an emcee, actress, and entrepreneur cemented her as a true Hip Hop icon and role model for aspiring artists.

As we celebrate 50 years of Hip Hop, let us remember and honor the founding fathers and mothers who laid the groundwork for this influential culture. Their boldness, creativity, and unapologetic voices continue to resonate and shape the essence of Hip Hop today. Let us pay tribute to these trailblazers, acknowledging their immeasurable contributions to Black music, culture, and history. As we look back, we are reminded of the powerful legacy that will undoubtedly inspire generations of Hip Hop artists to come. Here's to 50 years of Hip Hop, and to countless more years of its continued impact on the world.